Financial evaluation and optimization of stock market investment portfolios using the CRITIC method
Keywords:
Portfolio optimization, stock investment, financial analysis, profitability, volatility, liquidityAbstract
The study analyzed the application of the Criteria Importance through Correlation method in the evaluation and optimization of stock investment portfolios. Its objective was to determine its effectiveness compared to traditional methodologies. A literature review was conducted to contextualize its use in financial analysis, identifying key criteria such as profitability, volatility, liquidity, Sharpe ratio, and asset correlation. Through a quantitative approach, the CRITIC method was employed to assign objective weights to each criterion, eliminating subjectivity in portfolio optimization. The results showed that average profitability and the Sharpe ratio were the most influential factors in investment decision-making, while liquidity and asset correlation had a relatively lower impact. It was concluded that CRITIC provides a more accurate and balanced assessment than traditional models, allowing for an objective weighting of criteria without restrictive assumptions about return distribution or investor behavior. This study highlighted the importance of financial education in decision-making and suggested the possibility of future research on integrating this method with other portfolio optimization approaches.
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Copyright (c) 2025 Martha Elizabeth Guaigua-Vizcaino, Wilmer Medardo Arias-Collaguazo, Jenny Marisol Guaigua-Vizcaino
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